{"id":38057,"date":"2020-03-23T22:01:09","date_gmt":"2020-03-24T02:01:09","guid":{"rendered":"https:\/\/culturecheesemag.com\/?p=38057"},"modified":"2023-01-20T15:17:41","modified_gmt":"2023-01-20T20:17:41","slug":"behind-the-label-caveman-blue","status":"publish","type":"post","link":"https:\/\/culturecheesemag.com\/cheese-bites\/behind-the-label-caveman-blue\/","title":{"rendered":"Behind the Label: Caveman Blue"},"content":{"rendered":"<p><span class=\"wpsdc-drop-cap\">Y<\/span>eti, Sasquatch, Abominable Snowman\u2014for a creature spotted so infrequently, Bigfoot\u2019s names are a dime a dozen. In Grants Pass, Oregon, locals inspired by southern Oregon\u2019s extensive cave system have historically preferred the name \u201cCaveman,\u201d frequently portraying the fabled humanoid in costume at city events. Embracing the local folklore, early 20th century dairy factory Rogue Gold featured a lumbering caveman as their emblem. A century later, when it came time for the modern-day Rogue Creamery to name their cave-aged, mold-riddled blue, the choice was easy: Caveman Blue.<\/p>\n<p>Complete with bristly lettering, stalactites, cave drawings, and of course, a woolly caveman, the label reflects the \u201cunique, distinctive, and quirky cheese\u201d underneath, explains Marguerite Merritt, Marketing Manager at Rogue Creamery. Merritt says the label has essentially remained the same since 2004, with new awards and certification updates over the years. Foremost among these changes has been the addition of certified organic and Oregon B Corp seals: While Rogue has long been inspired by a sense of place, the creamery earn edits B Corp status in 2016.\u201cBeing a B Corporation is all about sustainability and using [our] business to build a better future,\u201d says Merritt. \u201cThe culture of Oregon is distinctively artisan, and this label is a great example of how many Oregon makers are opting for character, personality, and authenticity in their branding.\u201d<\/p>\n<p>When asked how the creamery\u2019s win at the 2019 World Cheese Awards will affect their labels going forward, Merritt says, \u201cWe\u2019ll continue to innovate and experiment.\u201d She assures fans that Rogue\u2019s designs will always celebrate \u201cthe character of our cheese, our place in Southern Oregon, and our mission: sustainability, service, and the art and tradition [of cheesemaking].&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embracing the local folklore, early 20th century dairy factory Rogue Gold featured a lumbering caveman as their emblem.<\/p>\n","protected":false},"author":1,"featured_media":38058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[17],"tags":[930,23131,23130,23127,23134,23136,23128,23126,14596,23132,2579,23133,6336,2309,1314,23129,23138,23135,1892,23137],"coauthors":[22979],"class_list":["post-38057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cheese-bites","tag-blue-cheese","tag-cave-drawing","tag-cave-aged-cheese","tag-caveman","tag-certified-organic","tag-creative-cheese-labels","tag-folklore","tag-grants-pass","tag-local-cheese","tag-marguerite-merritt","tag-oregon","tag-oregon-b-corp-seals","tag-organic","tag-organic-cheese","tag-rogue-creamery","tag-rogue-gold","tag-southern-oregon","tag-unique-cheese-labels","tag-world-cheese-awards","tag-world-cheese-awards-winner"],"acf":[],"yoast_head":"<!-- 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